1974-2024: 50 YEARS

  • It is hard to believe that Sea Optics has turned 50 in 2024.  Graeme Roberts, (my father-in-law), first started this company in 1974 in the front room of his house with Underwater Imaging Equipment.
  • Pelican came along in 1978 after meeting Dave Parker, (the man who started Pelican in his garage in LA), at the DEMA show and the rest is history with our incredible 46 year ongoing link to Pelican.
  • Fast forward to 2024 and we believe that we are the world's oldest & longest serving Pelican dealer in the entire world.
  • Genuine old fashioned service, case spare parts kept in-store & decades of knowledge makes us a very unique & specialised company.
  • In 2024 Sea Optics & Adelaide Cases are proudly the SA Stockist Store for the following brands & sub-brands:
    - HPRC
    - MAX
  • We now have around 290 Protective Equipment Cases, Backpacks, 19" Rack Mount Cases, Coolers & RALS LED lights now available.
  • We aim to always have excellent in-showroom stock.
  • You may purchase over the phone OR email and I can courier your order to you OR of course the best thing is to come into the shop with your gear and choose the best case, (or cases), to suit your needs.
  • Address: 519 Portrush Rd, Glenunga, 5064
  • Phone: 08 8363 3277
  • Emails:
  • Please call or email for case stock availability, any colour requirements and pricing.
  • I very much appreciate your business & thank you for your past, current & future support.  Always have, always will.