Our history and who we are
Sea Optics originally began in Adelaide, South Australia in 1974.
From what we can tell, we were the very first dedicated underwater imaging shop in the world.
Graeme Roberts, a SCUBA diver since 1958, designed and manufactured the "Seapak" cast aluminum underwater flash housing, primarily for fellow dive club members and of course himself. The demand steadily grew and in the end around 600 were manufactured.
Seeking to expand the business, Graeme decided to source the finest underwater camera housings and related accessories from around the world and Australia's original and only specialist underwater camera store got serious.
1979: Graeme met Dave Parker from Pelican Products at the DEMA show and Sea Optics became the official Australian importer Pelican and their unique products with 1 waterproof/dustproof hard case called the "Pelican Equipment Case", 1 torch and the Pelican float.
Pelican got bigger and their range grew throughout the 80's and into the 90's with more and more quality hard cases and torches being released into an eager Australian market.
October, 1992: After some concerns over employing staff, just like any small business, Graeme put on David Hill to look after sales primarily. Sea Optics continued to grow over the following years.
1997: Gerry Betteridge was hired as a dedicated service technician.
During 1998 it became apparant that David needed further assistance and in August 1999 Carey Harmer was offered a sales position with David moving onto become the General Manager and to oversee the entire operation.
June 1999: Sea Optics's most important decision to date was when it moved into it's first stand alone/dedicated facility at 15 Nelson Street, Stepney.
July 1, 2004, (some 31 years after Graeme originally started Sea Optics). David and his wife Carolyn, purchased Sea Optics from Graeme and Lorraine.
May 27, 2005: Sea Optics moved down the road to Unit 2, 65-67 Nelson Street, Stepney.
June 1, 2009: Moved to 45 Rundle St, Kent Town. Just 300 metres from the famous Adelaide Parklands. Reason for this move was that the we were co-renting with another company at 65 Nelson St, they moved out and we did not need 500 square metres of facility.
March 1, 2011: A very sad day in the history of this company. Carey Harmer left Sea Optics by no choice of his own or that of Sea Optics, due to the economic conditions and immense world wide competition. We hope to get him back someday in the future.
May 24, 2011. Sea Optics moved into current shop at 519 Portrush Rd, Glenunga. It is a small shop compared to all the others, but never-the-less, nothing has changed. It is the future and the downsizing of the shop allows Sea Optics to fight harder and harder in an ever changing and demanding world.
July, 2011. This all new webpage is launched with secure on-line ordering.
Today: Sea Optics continues to be a leader in the underwater imaging industry in Australia and in fact the entire region, selling premium quality products, both as a authorised stocking dealer and sole Australian importer for other products.